Customer, brand, and communications research built around the decisions you need to make.
17+ years turning consumer, brand, and media research into decisions executives act on. Global experience at Amazon, Edelman, and Nielsen across tech, AI, financial services, healthcare, and public affairs.
What I do
Customer and consumer insights
What consumers think, want, and choose, and which levers actually drive conversion.
Brand and reputation tracking
How your brand is moving, against whom, and why.
Message and concept testing
Which narrative, idea, or claim lands, and how to deliver it with credibility.
Thought leadership research
Original studies that give a brand something new and credible to say.
Public opinion and stakeholder research
Where the public and decision-makers stand on the issues that affect your business.
Methods
Quant and qual design, survey development, brand tracking, message testing, segmentation, MaxDiff/TURF, media measurement, social listening, focus groups, and IDIs.
About
Daniel Koechlein has spent more than 17 years turning consumer, brand, and media research into decisions executives act on. At Amazon, he owned communications research and media measurement for Devices & Services, including Alexa, Echo, Kindle, Fire TV, and Ring.
At Logica Research, he directed thought leadership programs for Fortune 500 clients, including the Charles Schwab Modern Wealth Survey. At Nielsen, he led brand tracking for major pharma accounts. Earlier, he spent five years with Edelman Intelligence in Washington, DC and Abu Dhabi, specializing in public affairs and establishing the business in growing markets across the Middle East, Africa, and South Asia.
Have a question you need answered?
Tell me what you’re trying to learn. I usually reply within a day.
Or email me directly at daniel@koechleinresearch.com